Saturday, January 25, 2020

The Play The Crucible By Arthur Miller English Literature Essay

The Play The Crucible By Arthur Miller English Literature Essay The play The Crucible by Arthur Miller is set in the New England town of Salem, Massachusets in the year 1692. This has a very important effect on the play. Salem is populated mainly with Puritans, or a person who is strict in moral or religious matters. Therefore, there were strict rules as to what it mean to be a Christian. Now, you are inoccent until proven guilty. However in that time, you were guilty until proven innocent. Things that happened in the play, such as the witch trials, could only happen in a theocracy based on literal Christianity. A subsetting in the play is the forest within Salem. The forest was seen as the last strong hold of evil in the town. Abigail and the girls danced in the forest, therefore it was seen as ruled by the devil, when Salem was seen as ruled by god. Plot A group of girls go dancing in the woods lead by an African American slave named, Tituba. Reverend Parris daughter Betty falls into a coma-like state. Revernd Parris sends for Reverand Hale, an expert of witchcraft. Elizabeth urges John to denounce Abigail as a fraud. Mary Warren, returns from Salem with the news that Elizabeth has been charges with witch craft. Giles Correy and Francis Nurse arrest Elizabeth. John Proctor forces Mary Warren to testify that the girls are lying. Elizabeth is spared for time because she is pregnant. John Proctor convinces Danforth to allow Mary Warren to testify and Mary tells the court the girls are lying. When the group of girls are brought in the accuse Mary of bewitching them. John Proctor confesses his afair with Abigail Williams and accuses her of being motivated by the jealousy of his wife. Danforth asks Elizabeth if her husband has been unfaithful to her, but says he hasnt to spare her husbands name. She did not know John had already confessed. Mary accuses John Proctor of being a witch. John Proctor is arrested and Hale quits the proceedings. Abigail Williams runs away, taking Reverand Parris money with her. Reverand Hale begs the accused witches to confess falsely to save their lives, but they will not. Elizabeth trys to talk John into confessing. John confesses but refuses to incriminate anyone else, and ends up retracting his confession. Characters There are many important characters in The Crucible. One of them is Reverand Samuel Parris. Reverand Parris is an egolistic man that was more concerned with his reputation than the sickness of his child. He has made many changes to his church that are to the peoples dismay. He was strongly disliked for straying away from the ways of the Puritan Church, such as placing gold within the church and wanting to own the house that the church had provided for him. John Proctor, the protagonist in this play as well as a target of Reverand Parris, is another important character. Mr. Proctor is a man in his thirties, and is seems unlike the other men in the town. He had a brief afair with Abigain, and is making it his duty to stop the witch hunt that he and his wife, Elizabeth Proctor, have found themselve caught up in. Mr.Proctors wife, Elizabeth Proctor, has a non-affectionate demeanor towards her very caring husband, leading him into the arms of Abigail. This makes Elizabeth Abigails main ta rget, for she thinks if she is gone, she whave a chance with Mr. Proctor. Abigail Williams, the teenage neice of Reverand Parris, is the main force behind the witch hunt. She is the leader of the victims claiming to be possesed who are in search of the towns witches. Abigails cousin, Betty Parris, is the ten year old daughter of Reverand Parris. She mysteriously became ill after being caught by her father dancing with the other girls in the woods naked. Bettys illness brings Reverend Hale to Salem to check for signs of witchcraft. Reverand Hale is a revered reverand who starts a massive outbreak of people being accused. He realizes the corruption of the outbreak and tries to protect the lives of innocent people. Themes Many themes are portrayed in this pay. One of them is lie and deciet. Most, if not all of the characters are lying in some way. If not to other people, then to themselves. Along with, Respect and Reputation, the social status in the town is tied to ones ability to substain the unspoken religious rules. A good name is the only way you will survive, such as getting people to do buissiness with you or even getting a fair hearing in court, however reputation means nothing when it comes to witch craft. Another theme is Good and Evil. The village bases their belief system between good vs evil, or god vs satan. The play is divided into two camps, but nobody truly understands which side is good, and which side is bad. Then of course, theres the theme of jealousy. However, the main theme is fear. Fear of the devil allows the witch trials to proceed, fear of death causes people to lie and say theyre witches, and the fear of lying causes inocent people to die. Quotations Act 4- John Proctor: Because its my name! Because i cannot have another in my life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of them that hang! How may I live without my name? I have given you my soul; leave me my name! John cares more about he and his friends reputations that his own life Act 3- John Proctor: A man may think god sleeps, but God sees everything. I know that now. -John now realizes that what he did was Abigail was a sin and that it was wrong, and he claims he will not make the same mistake again. Act 1- Abigail Williams: I danced for the devil; I saw him, I wrote in his book; I go back to Jesus; I kiss his hand -Abigail is worried about being disgraced for having cast charms, dancing, and worshipping the devil with her friends and hopes she can be forgiven and return to god. Act 2- Elizabeth Proctor: John, grant me this. You have a faulty understanding of young girls. There is a promise made in any bed -Elizabeth is trying to explain to her husband, John, that Abigail is accusing her of being a witch because she is jealous of her and wants John to herself. Act 3- Danforth: You must understand, sir, that a person is either with this court or he must be counted against it, there be no road between. This is a sharp time, now, a precise timeà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬we live no longer in the dusky afternoon when evil mixed itself with good and befuddled the world. -He is saying that everything and everyone belongs to God or the Devil. The court as well as the government of Massachusets necessarily belong to God. That means, anyone who disagrees with the courtà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s activities is not an honest opponent. Questions 1) Why did they set the people that claimed to have worshipped the devil free, rather than the ones that claimed they didnt? 2) What started the witch trials? 3) How did the witch trials end and who ended them? 4) 5) Response I believe things that happened in the Salem Witch Trials were highly unfair and uncalled for. It made me realize that Im very greatful to live in the society we live in today. The court was unfair and people got killed for no reason. If the court had not improved since then, I cannot even begin to imagine what society today would be like. I think they should have at least found evidence of people being guilty before they were hung, rather than taking peoples word. Just because they swore to tell the truth, doesnt mean they actaully do. Assignment #2 Expository Creative Dear Elizabeth Proctor, Throughout the play, i found you one of the most inspiring characters. You were a mother and wife, who has been through a great deal. You were accused of witchcraft simply because of jealousy, and were cheated on but still managed to help your husband when he was in need. The way you carried yourself even though you were accused of something you hadnt actually done is really amazing. You stayed true to who you are and didnt break down like many of the others that had been accused did. When the court asked you to step in and convince John to confess, even though you knew he didnt, you helped him decide what was best to do for not only yourself, but for him aswell.

Friday, January 17, 2020

Stefan’s Diaries: Origins Chapter 14

I woke the next morning and stretched my arms outward, dejected when I touched nothing but goose-down pillows. A slight indentation in the mattress next to me was the only proof that what had happened had been real, and not one of the fever dreams I'd been having since Rosalyn's death. Of course, I couldn't expect Katherine to have spent the night with me. Not with her maid waiting at the carriage house, and not with the way the servants talked. She'd told me herself that this had to be our secret, that she couldn't risk ruining her reputation. Not that she had to worry about that. I wanted us to have our own secret world, together. I wondered when she'd slipped away, remembering the feeling of her in my arms, a warmth and lightness I'd never felt before. I felt whole, and at peace, and the thoughtof Rosalyn was just a vague memory, a character in an unpleasant story that I'd simply put out of my mind. Now my mind was consumed with thoughts of Katherine: how she pulled the curtains closed as the summer storm pelted hail on the windows, how she'd allowed my hands to explore her exquisite body. At one point, I was caressing her neck when my hands fell on the clasp of the ornate blue cameo necklace she always wore. I began to unclasp it when Katherine had roughly pushed me away. â€Å"Don't!† she'd said sharply, her hands flying to the clasp, making sure nothing had been disturbed. But then, once she patted the charm into place on the hollow of her neck, she'd resumed kissing me. I blushed as I remembered all the other places she did allow me to touch. I swung my legs out of bed, walked toward the hand basin, and splashed water on my face. I looked in the mirror and smiled. The dark circles were gone from my eyes, and it no longer felt like an effort to walk from one side of the room to the other. I changed into my waistcoat and dark-blue breeches and left the chambers humming. â€Å"Sir?† Alfred asked on the stairs. He was holding a silver-domed platter–my breakfast. My lip curled in disgust. How could I have lain in bed for an entire week when there was a whole world to discover with Katherine? â€Å"I'm quite well, thank you, Alfred,† I said as I took the stairs two at a time. The storm from last night had disappeared as quickly as it came. In the sunroom, the early-morning light was sparkling through the floor-to- ceiling windows, and the table was decorated with freshly cut daisies. Damon was already there, drinking a mug of coffee while flipping through the morning paper from Richmond. â€Å"Hello, brother!† Damon said, holding up his coffee mug as if he were toasting me. â€Å"My, you look well. Did our afternoon ride do you some good, after all?† I nodded and sat opposite him, glancing at the headlines on the paper. The Union had taken Fort Morgan. I wondered where exactly that was. â€Å"I don't know why we even get the paper. It's not like Father cares about anything except the stories he makes up in his head,† Damon said disgustedly. â€Å"If you hate it here so much, why don't you just leave?† I asked, suddenly annoyed with Damon's constant grumbling. Maybe it would be better if he were gone, so that Father wouldn't be so frustrated. An odious voice in the back of my mind silently added, And so I don't have to think about you and Katherine, swinging on the porch swing together. Damon raised an eyebrow. â€Å"Well, I'd be remiss if I didn't say things were interesting here.† His lips curved in a private sort of smile that made me suddenly want to grab his shoulders and shake him. The force of my emotions surprised me, so much so that I had to sit down and shove into my mouth a muffin from the overflowing basket on the table. I'd never felt jealous of my brother before, but suddenly I was dying to know: Had Katherine ever snuck up to his bedroom? She couldn't have. Last night, she'd seemed so nervous about getting caught, having me promise over and over again that I'd never breathe a word to anybody about what we'd done. Betsy, the cook, came in, her arms laden with plates of grits, bacon, and eggs. My stomach rumbled, and I realized I was starving. I quickly tucked in, reveling in the saltiness of the eggs combined with the sweet bitterness of my coffee. It was as if I'd never tasted breakfast before and my senses were finally awakened. I sighed in contentment, and Damon looked up in amusement. â€Å"I knew all you needed was some fresh air and good food,† Damon said. And Katherine, I thought. â€Å"Now let's go outside and cause some trouble.† Damon smiled wickedly. â€Å"Father's in his study, doing his demon studies. Do you know he even has Robert in on it?† Damon shook his head in disgust. I sighed. While I didn't necessarily believe all the discussion about demons, I did respect Father enough to not make fun of his thoughts. It made me feel vaguely disloyal to hear Damon's dismissal of him. â€Å"I'm sorry, brother.† Damon shook his head and scraped his chair back against the slate floor. â€Å"I know you don't like it when Father and I fight.† He walked over to me, pulling out my chair from under me, almost causing me to fall. I scrambled to my feet and good-naturedly shoved him back. â€Å"That's better!† Damon called with glee. â€Å"Now, let's go!† He ran out the back door, letting the door slam shut. Cordelia used to scream at us for that offense as children, and I laughed when I heard her familiar groan from the kitchen. I ran toward the center of the lawn, where Damon had unearthed the oblong ball we'd been tossing two weeks before. â€Å"Here, brother! Catch!† Damon panted, and I turned and leapt into the air, just in time to catch the pigskin in my arms. I pulled it tightly to my chest and began running toward the stable, the wind whipping my face. â€Å"Y boys!† a voice called, stopping me in my ou tracks. Katherine was standing on the porch of the carriage house, wearing a simple, cream-colored muslin dress and looking so innocent and sweet that I couldn't believe that what happened last night wasn't a dream. â€Å"Burning off excess energy? â€Å" I sheepishly turned around and walked toward the porch. â€Å"Playing catch!† I explained, hastily throwing the ball to Damon. Katherine reached behind her, braiding her curls down the back of her neck. I had a sudden fear that she thought we were tiresome with our childish game and that she'd come out here to scold us for waking her so early. But she simply smiled as she settled on the porch swing. â€Å"Are you ready to play?† Damon called from his position on the lawn. He held the ball far back behind his head as if he were about to throw it toward her. â€Å"Absolutely not.† Katherine wrinkled her nose. â€Å"Once was enough. Besides, I feel people who need props for their games and sports are lacking in imagination.† â€Å"Stefan has imagination.† Damon smirked. â€Å"Y should hear him read poetry. He's like a ou troubadour.† He dropped the ball and ran toward the porch. â€Å"Damon has imagination. too. Y should see ou the imaginative way he plays cards,† I teased as I reached the steps of the porch. Katherine nodded at me as I bowed to her but didn't make any other effort to greet me. I stepped back, momentarily stung. Why hadn't she at least given me her hand to kiss? Hadn't last night meant anything to her? † I am imaginative, especially when I have a muse.† Damon winked at Katherine, then stepped in front of me to grab her hand. He brought it to his lips, and my stomach churned. â€Å"Thank you,† Katherine said, standing up and walking down the porch steps, her simple skirts swishing down the stairs. With her hair pulled back from her eyes, she reminded me of an angel. She gave me a secret smile, and finally I relaxed. â€Å"It's beautiful here,† Katherine said, spreading her arms as if blessing the entire estate. â€Å"Will you show me around?† she asked, turning and glancing first at Damon, then at me, then back at Damon again. â€Å"I've lived here for more than two weeks, and I've barely seen anything besides my bedchambers and the gardens. I want to see something new. Something secret!† â€Å"We have a maze,† I said stupidly. Damon elbowed me in the ribs. Not like he had anything better to say. â€Å"I know,† Katherine said. â€Å"Damon showed me.† My stomach fell at the reminder of how much time the two of them had spent together in the week I was in my sickbed. And if he'd shown her the maze †¦ But I pushed the thought out of my head as best I could. Damon had always told me about all the women he'd kissed, ever since we were thirteen and he and Amelia Hawke had kissed on the Wickery Bridge. If he had kissed Katherine, I would have heard about it. â€Å"I'd love to see it again,† Katherine said, clapping her hands together as if I'd just told her the most interesting news in the world. â€Å"Will you both escort me?† she asked hopefully, glancing at us. â€Å"Of course,† we said at the same time. â€Å"Oh, wonderful! I must tell Emily.† Katherine dashed inside, leaving us standing on opposite ends of the stairs. â€Å"She's quite a woman, isn't she?† Damon asked. â€Å"She is,† I said shortly. Before I could say anything else, Katherine came bounding down the stairs, holding a sun umbrella in one hand. â€Å"I'm ready for our adventure!† she cried, handing me her parasol, an expectant look on her face. I hooked it over the crook of my arm, while Katherine linked arms with Damon. I walked a few feet behind, watching the easy way their hips bumped each other, as if she were simply his younger, teasing sister. I relaxed. That was it. Damon was always protective and was simply being a big brother to Katherine. And she needed that. I whistled under my breath as I followed them. We had a small labyrinth in the front garden, but the maze on the far corner of the property was expansive, built from a boggy marsh by my father, who had been determined to impress our mother. She'd loved to garden and had always bemoaned the fact that the flowers that bloomed in her native France simply couldn't withstand the hard Virginia soil. The area always smelled of roses and clematis and was always the first place couples would retreat to when they wanted to be alone at a Veritas party. The servants had superstitions about the maze: that a child conceived in the maze would be blessed for life, that if you kissed your true love in the center of the maze, you'd be bonded for life, but that if you told a lie while within its walls, you'd be cursed forever. Today it felt almost magical: The arbors and vines provided shade from the sun, making it seem that the three of us were in an enchanted world together–away from death and war. â€Å"It's even more beautiful than I remembered!† Katherine explained. â€Å"It's like a storybook. Like the Luxembourg Gardens or the Palace of Versailles!† She plucked a calla lily and inhaled deeply. I paused and glanced at her. â€Å"Y ou've been to Europe, then?† I asked, feeling as provincial as any of the country bumpkins who lived in the shanty town on the other side of Mystic Falls, the ones who pronounced the word creek like crick and who already had four or five children by the time they were our age. â€Å"I've been everywhere,† Katherine said simply. She tucked the lily behind her ear. â€Å"So, tell me, boys, how did you amuse yourselves when you didn't have a mysterious stranger to impress with a tour of your grounds?† â€Å"We entertain pretty young things with real Southern hospitality.† Damon smirked, falling into his overdone accent that always made me laugh. Katherine rewarded him with a giggle, and I smiled. Now that I saw Damon and Katherine's flirtatious friendship as being as innocent as the relationship of cousins, I could enjoy their banter. â€Å"Damon's right. Our Founders Ball is just a few weeks away,† I said, my spirits lifting as I realized that I was free to go to the ball with whoever I pleased. I couldn't wait to twirl Katherine in my arms. â€Å"And you'll be the prettiest girl. Even the girls from Richmond and Charlottesville will be jealous!† Damon pronounced. â€Å"Really? Why, I think I should like that. Is that wicked of me?† Katherine asked, glancing from Damon to me. â€Å"No,† I said. â€Å"Y Damon said at the same time. â€Å"And I, for es,† one, think more girls should admit their wicked natures. After all, we all know the fairer sex has a dark side. Remember when Clementine cut off Amelia's hair?† Damon turned toward me. â€Å"Y es,† I chuckled, happy to play the role of storyteller for Katherine's amusement. â€Å"Clementine thought Amelia was being too forward with Matthew Hartnett, and since Clem fancied him, she decided she'd take it in her own hands to make Amelia less attractive.† Katherine put her hand over her mouth in a gesture of exaggerated concern. â€Å"I do hope poor Amelia's recovered.† â€Å"She's engaged to some soldier. Don't worry about her,† Damon said. â€Å"In fact, you shouldn't worry about anything. Y ou're far too pretty.† â€Å"Well, I am worried about one thing.† Katherine widened her eyes. â€Å"Who shall escort me to the ball?† She swung her parasol back and forth on her arm as she gazed at the ground, as if thinking through a deep decision. My heart quickened as she looked up at both of us. â€Å"I know! Let's have a race. Winner may get to take me!† She threw her parasol on the ground and ran off to the center of the maze. â€Å"Brother?† Damon asked, raising an eyebrow at me. â€Å"Ready?† I smiled, as if this were just a casual children's footrace. I didn't want Damon to know how fast my heart was beating, and how very much I wanted to catch Katherine. â€Å"Go!† Damon yelled. Immediately I began running. My hands and legs flailed, and I propelled myself into the maze. When we were in school, I was the fastest boy in the class, lightning quick when the school bell rang. Then I heard peals of laughter. I glanced back. Damon was doubled up over himself, slapping his knee. I gulped air, trying not to seem winded. â€Å"Scared to compete?† I said, running back and slugging Damon on the shoulder. I'd meant it to be a playful punch, but it landed with a heavy thud. â€Å"Oh, now we're on, brother!† Damon said, his voice light and full of laughter. He grabbed my shoulders and wrestled me easily to the ground. I struggled to my feet and tackled him, throwing him onto his back and pinning down his wrists. â€Å"Think you can still lick your little brother?† I teased, enjoying my momentary victory. â€Å"No one came for me!† Katherine pouted, wandering out of the maze. Her frown quickly turned into a smile as she saw us on the ground, breathing heavily. â€Å"Good thing I'm here to save you both.† She knelt and pressed her lips first to Damon's cheek, then to mine. I released Damon's wrists and stood up, wiping the dirt off my breeches. â€Å"See?† she asked, as she offered an arm to Damon. â€Å"All you need is a kiss to make everything better–although you boys shouldn't be such brutes with each other.† â€Å"We were fighting for you,† Damon said lazily, not bothering to stand up. Just then, the sound of horses' hooves interrupted us. Alfred dismounted his horse and bowed to the three of us. It must have been a sight: Damon lying on the ground, resting his head on his hand as if he were simply reclining, me frantically brushing grass stains off my trousers, and Katherine standing between us, looking amused. â€Å"I'm sorry to interrupt,† Alfred said. â€Å"But Master Giuseppe needs to speak to Master Damon. It's urgent.† â€Å"Of course it is. Everything is always urgent for Father. What do you bet he has another ridiculous theory he needs to discuss?† Damon said. Katherine lifted her parasol from the ground. â€Å"I should get going, too. I'm all disheveled, and I'm due to visit with Pearl at the apothecary.† â€Å"Come,† Alfred said, gesturing for Damon to jump onto the back of his horse. As Alfred and Damon rode away, Katherine and I slowly walked back to the carriage house. I wanted to bring up the Founders Ball again but found myself afraid to do so. â€Å"Y don't need to keep pace with me. ou Perhaps you should keep your brother company,† Katherine suggested. â€Å"It seems that your father is a man who's best taken on by two,† she observed. Her hand brushed my own and she grabbed my wrist. Then she stepped on her tiptoes and allowed her lips to graze my cheek. â€Å"Come see me tonight, sweet Stefan. My chambers will be open.† And with that, she broke off into a spirited run. She was like a colt, galloping free, and I felt my heart gallop along with her. There was no question: She felt the same way I did. And knowing that made me feel more alive than I ever had in my life.

Thursday, January 9, 2020

The Use Of Native Advertising - 1288 Words

The use of native advertising, which is defined as advertising disguised as editorial content, has skyrocketed in the past few years. It is used everywhere, from magazines to social media. This has become more prevalent in recent years, especially on social media. However, ethical concerns have risen following the advent of mass use of native ads in mainstream media. The ethical concerns focus on the fact that many individuals cannot distinguish native ads from editorial content. As a result, the Federal Trade Commission has been adamant about regulating these ads through the release of native advertising guidelines in 2015. One of the central focuses of the guidelines is the labeling of native ads as advertising or sponsored†¦show more content†¦Pull out all the stops, have an adventure, and let Pepsi help you have a #realbigsummer! (BuzzFeed 2014).† Toward the end of the article, Pepsi was named again. â€Å"Stuck inside? No worries! You can still enjoy Pepsi’s Summer Solstice concert on 6/21 — Four outdoor concerts across the country from sunrise to sunset! Be sure to check out the livestream on Vevo.com featuring Timeflies, Kid Ink, Prince Royce, and more (BuzzFeed 2014)!† This is a clear example of a native ad. BuzzFeed often draws readers to its articles by the use of lists. This can distract readers from noticing that an ad is being presented to them. Advertising can be viewed as bothersome to many, but native advertising solves this issue (it is also important to note that BuzzFeed edited the article to show that it was sponsored by Pepsi after coming under fire for several FTC violations). Another advantage of the elusive appeal of native ads is the ability to subliminally present brands to increase engagement and sales for their products and services without annoying potential consumers. Subliminal messaging has been known as an effective method of influencing behavior. 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Wednesday, January 1, 2020

Competition in the Movie Rental Industry in 2008 Netflix...

Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership Although the corporate strategies implemented by Netflix and Blockbuster have allowed them to become leaders of competitive advantage in the movie rental industry, they sometimes encounter strategic issues that slow down their product and services process. My research of Netflix and Blockbuster will enable me to present a SWOT analysis and recommendations for each company. Netflix, founded in 1997 by Reed Hastings, has achieved its goal of becoming the largest online movie rental service in the world. By the end of 2007, Netflix recorded revenues of $1.2 billion. With a library of 100,000 movie titles and a subscriber base of over†¦show more content†¦Rivalry among industry competitors – Netflix and Blockbuster are in a highly competitive industry. Competitors include merchant retailers, such as Wal-Mart, Best Buy, and Target; video and game store like Hollywood Video, Movie Gallery, and Game Stop; supermarkets, convenient stores such as Publix, and McDonalds. The significant rival is Hollywood Video which offers movie and game rentals (Xie Lin, 2008). Bargaining power of buyers -Buyers are not in concentrated groups and do not buy in large amounts. However, within the entertainment industry, customers have a lot of alternatives and have no switching cost. However the introduction of DVDs, influenced customers to purchase DVDs since the cost is almost the same cost of rentals. This makes buyer power moderate (Xie Lin, 2008). The five forces of competition of the movie rental industry presents little force against a competitor’s market position based on buyer power, supplier power, and new entrant threats. However, threat of substitutes and rivalry among competitors can affect the amount of profits a company will gain and retain. Netflix SWOT Analysis The presence of Netflix and Blockbuster in the movie rental industry has assisted me in developing this analysis of each corporation’s strength, weaknesses, opportunities, and threats as followed: Netflix’s strengths are: Good reputation,Show MoreRelatedBusiness980 Words   |  4 PagesVideo rental industry Definition: Branch of the entertainment industry that engages in renting prerecorded video material for home and personal viewing Significance: After starting in 1979 with a single retail outlet in Los Angeles, the video rental industry boomed during the 1980’s and became a fixture in consumers’ spending during the 1990’s, grossing an average of $1 billion yearly. 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